Amplifying the artists who take sound innovation seriously
Services
Campaign
Creative Production
Amplifying the artists who take sound innovation seriously
Services
Campaign
Creative Production
Amplifying the artists who take sound innovation seriously
Services
Campaign
Creative Production
Amplifying the artists who take sound innovation seriously
Services
Campaign
Creative Production
THE CHALLENGE
CUTTING THROUGH THE NOISE
THE CHALLENGE
The wireless earbud market had a trust problem. Too many “premium” products that looked the part but sounded mediocre. Young consumers learned to be skeptical, so Samsung had to launch into the market with something that actually cut through the noise.
THE CHALLENGE
CUTTING THROUGH THE NOISE
The wireless earbud market had a trust problem. Too many “premium” products that looked the part but sounded mediocre. Young consumers learned to be skeptical, so Samsung had to launch into the market with something that actually cut through the noise.
THE CHALLENGE
CUTTING THROUGH THE NOISE
The wireless earbud market had a trust problem. Too many “premium” products that looked the part but sounded mediocre. Young consumers learned to be skeptical, so Samsung had to launch into the market with something that actually cut through the noise.
THE CHALLENGE
CUTTING THROUGH THE NOISE
THE CHALLENGE
The wireless earbud market had a trust problem. Too many “premium” products that looked the part but sounded mediocre. Young consumers learned to be skeptical, so Samsung had to launch into the market with something that actually cut through the noise.
BUILDING TRUST THROUGH SONIC STORIES, NOT SPECS.
BUILDING TRUST THROUGH SONIC STORIES, NOT SPECS.
BUILDING TRUST THROUGH SONIC STORIES, NOT SPECS.
BUILDING TRUST THROUGH SONIC STORIES, NOT SPECS.
IDEA & IMPACT
Let Music Innovators Make the Case
IDEA & IMPACT
We found three influential music professions who have zero tolerance for audio compromise: Jay Versace, Chris Gehringer, and Tony Maserati. We built cinematic studio portraits around each one, crafting a unique perspective into every nuance, texture, and emotion they chase in their work. We paired these stories with the sonic ambiance from the cities they live and create in, because great sound is idiosyncratic, alive, and deeply personal. By centering the people behind the music instead of the specs on the box, we gave Pro2 Buds a scalable story with real sound power. One that carried Samsung’s narrative beyond just launch day.
IDEA & IMPACT
Let Music Innovators Make the Case
We found three influential music professions who have zero tolerance for audio compromise: Jay Versace, Chris Gehringer, and Tony Maserati. We built cinematic studio portraits around each one, crafting a unique perspective into every nuance, texture, and emotion they chase in their work. We paired these stories with the sonic ambiance from the cities they live and create in, because great sound is idiosyncratic, alive, and deeply personal. By centering the people behind the music instead of the specs on the box, we gave Pro2 Buds a scalable story with real sound power. One that carried Samsung’s narrative beyond just launch day.
IDEA & IMPACT
Let Music Innovators Make the Case
We found three influential music professions who have zero tolerance for audio compromise: Jay Versace, Chris Gehringer, and Tony Maserati. We built cinematic studio portraits around each one, crafting a unique perspective into every nuance, texture, and emotion they chase in their work. We paired these stories with the sonic ambiance from the cities they live and create in, because great sound is idiosyncratic, alive, and deeply personal. By centering the people behind the music instead of the specs on the box, we gave Pro2 Buds a scalable story with real sound power. One that carried Samsung’s narrative beyond just launch day.
IDEA & IMPACT
Let Music Innovators Make the Case
IDEA & IMPACT
We found three influential music professions who have zero tolerance for audio compromise: Jay Versace, Chris Gehringer, and Tony Maserati. We built cinematic studio portraits around each one, crafting a unique perspective into every nuance, texture, and emotion they chase in their work. We paired these stories with the sonic ambiance from the cities they live and create in, because great sound is idiosyncratic, alive, and deeply personal. By centering the people behind the music instead of the specs on the box, we gave Pro2 Buds a scalable story with real sound power. One that carried Samsung’s narrative beyond just launch day.
