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Love In America 2025
Our Love Story to Humanity
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Tell us about love. Yes, you.
Love in America 2025 is part of our ongoing practice where we give space to our community and the stories that connect us to one another. This is our purpose and reason for being, to inspire global belonging by creating a living Love Story to Humanity. We’d love for you to join us.
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Google —
Play
Bringing content to life for a platform that reaches billions
Google —
Play
Play Store is the digital marketplace for Android and ChromeOS devices, where 2.5 billion users discover apps, games, movies, books, and more.
We partner with Google Play's team to elevate their creative assets, delivering thoughtful, original content that drives impact and engagement. We leverage the power and recognizability of Google's brand to create a visually compelling approach, one that uses illustration and animation to bring apps, games, and other content to life.
The Ask
Create illustrations and animations for Google Play's key global and local moments that spark delight and resonate on an emotional, human level.
Staying agile
To help audiences find meaningful and relevant content on the Play Store, Google teams create seasonal and thematic collections on an ongoing basis. They also create custom, in-app content to increase engagement. As the creative partner for these ambitious initiatives, our dedicated team creates hundreds of assets across campaigns, delivering an engaging experience for key consumer touchpoints.
The Idea
Be Google Play’s always on, go-to partner that can take on a high volume of requests and produce world-class creative at a fast, continuous pace.
More than just deliverables
While producing high-volume content on tight timelines is part of our work, we also provide a distinct point-of-view for culturally specific campaigns to raise the bar at Google Play. From creating pilot programs like films that bring guest illustrators to life, to creating systems for better efficiency, our partnership is an integral part of Google Play’s success.
Our Approach
To meet the Play Store team's needs, we provided Google with a fully embedded, agile team comprised of illustrators, motion designers, and a dedicated producer. This team partners closely with Google, driving efficiencies, refining processes, and offering critical perspectives to continuously improve the program and engagement
Big Love
Human touch
Staying ahead of trends, technologies, and techniques enables us to execute our craft at the highest level. But we always approach projects with thoughtfulness, ensuring that every element adds meaning and heart. Our bespoke illustrations are never design for design’s sake, but show a deep understanding of the human experience in today’s world.
Human touch
Staying ahead of trends, technologies, and techniques enables us to execute our craft at the highest level. But we always approach projects with thoughtfulness, ensuring that every element adds meaning and heart. Our bespoke illustrations are never design for design’s sake, but show a deep understanding of the human experience in today’s world.
Google Play knows they can rely on Revery to deliver best-in-class content, elevating the brand across so many touch points. Some of our campaigns have reached over 3 billion clicks!
Partnership to friendship
Collaborating this consistently over the years has forged an efficient shorthand and deep personal rapport.
Through several in-person engagements and our sustained partnership, we've cultivated friendships and strong working relationships that enhance the collaborative effort. We're proud to invest in relationships that amplify our respective strengths, leading to work that people love.
By the Numbers
Done
6 Guest Illustrators
2 On-site Workshops
5000+ Files Shared
Delivered
1237 Approved Illustrations
145 Approved Animations
And Counting!
Our Roles
Narrative Storytelling
Brand Development & Design
- Animation
- Illustration
Creative Production
Collaborators
Director of Brand Design
∙ Abigail Marvalli
Senior Creative Producer
∙ Tim Stephans
Creative Director / Illustrator
∙ Bethany Ng
Creative Director - Google
∙ Matt Hollister
Senior Illustrator
∙ Keni Chaffee
Senior Motion Designer
∙ Haydn Cieri
Designer
∙ Gabby Nguyen
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Let’s work
together
Our Love Story is a quarterly newsletter, exploring people, love, and story.